Privacy Policy

Welcome to www.firstobuy.com. This website is wholly operated by HONGKONG KATE LIMITED, which is responsible for all data collection, processing, and storage matters. This company is the sole operating entity of this platform, and the website and the operating company share a direct subordinate relationship under the same legal entity. HONGKONG KATE LIMITED simultaneously serves as both the Data Controller and the Data Processor for this website, assuming full legal responsibility for all personal information collected through this site. We fully understand the importance of privacy protection in the digital age, and have therefore established this Privacy Policy to clearly and candidly explain how we collect, use, store, protect, and process your personal information, as well as the rights you hold with respect to your own data.

I. Scope and Methods of Information Collection

When you visit www.firstobuy.com and interact with us, HONGKONG KATE LIMITED may collect the following categories of information:

1.1 Information you actively provide
When you perform the following actions on our website, we will request corresponding personal information:

  • When registering an account or creating a profile, we may collect your name, email address, phone number, and shipping address;

  • When placing an order for products, we collect your billing address, delivery address, contact information, and payment-related details;

  • When communicating with us via email at customer@firstobuy.com, we retain your email address, correspondence content, and attachments;

  • When participating in surveys, reviews, or submitting feedback, we may collect your opinions, review content, and related background information.

1.2 Information automatically collected
When you browse our website, our systems may automatically collect the following non-personally identifiable information through cookies and similar technologies:

  • IP address and approximate geographic location (city/country level);

  • Browser type, operating system version, device type, and screen resolution;

  • Access time, duration of stay, pages viewed, and click paths;

  • Referrer URL (i.e., the website from which you arrived at our site);

  • Search keywords and filter preferences within the website.

The collection of this information is intended to optimise website performance, improve user experience, and conduct traffic analysis. Such information generally cannot directly identify you as an individual, unless you have also provided other information sufficient to associate with your identity.

1.3 Information from third-party sources
In certain cases, we may receive necessary information about you from legitimate third parties (such as payment service providers or logistics carriers) to complete order processing or delivery services. HONGKONG KATE LIMITED only receives the minimum information necessary to complete the above services, and ensures that third-party sources have proper authorisation to lawfully collect and share data.

II. Purposes of Information Use

HONGKONG KATE LIMITED uses the collected personal information for the following clear and limited purposes:

  • Order processing and fulfilment: Using your name, address, contact details, and payment information to complete order confirmation, payment settlement, product dispatch, and logistics tracking;

  • Customer communication: Using your email address or phone number to respond to and follow up on order status, shipping anomalies, after-sales issues, or inquiries you have initiated;

  • Service improvement: Analysing website feature usage, product preferences, and potential issues based on access data and user feedback, in order to optimise page design, product descriptions, and the shopping process;

  • Security protection: Using IP addresses and access behaviour data to detect and prevent fraudulent activities, malicious attacks, and other violations of our Terms of Service;

  • Legal compliance: When required by laws and regulations or when lawfully requested by government authorities, we may use or disclose your information to fulfil our legal obligations.

We will not use your personal information for any marketing, advertising, or commercial promotional purposes beyond those listed above, unless we have obtained your explicit prior consent.

III. Information Storage and Protection

3.1 Storage location and retention period
HONGKONG KATE LIMITED, as both Data Controller and Data Processor, stores your personal information on secure servers that meet industry standards. We retain your personal information only for as long as necessary to achieve the purposes described in this Policy. The specific retention period depends on the type of information and business needs:

  • Order information: Retained for no less than 7 years from the date of order completion, to fulfil financial record-keeping and tax compliance obligations;

  • Account information: Retained for the duration of your account's existence, until you request deletion or the account is closed due to inactivity;

  • Communication records: Email correspondence is retained for 3 years for after-sales inquiries and dispute resolution purposes;

  • Access logs: Anonymised access data is retained for no more than 12 months for statistical analysis and security auditing.

3.2 Security measures
HONGKONG KATE LIMITED employs multi-layered security measures to protect your information from unauthorised access, disclosure, alteration, or destruction, including but not limited to:

  • Data transmission using TLS/SSL encryption protocols;

  • Payment information processed through PCI DSS-compliant payment gateways; we do not store full card numbers or CVV codes;

  • Internal systems implementing role-based access controls, granting access to personal information only to authorised employees on a need-to-know basis;

  • Regular vulnerability scanning and system updates to guard against emerging threats.

Although we take the above reasonable measures, no data transmission or storage over the internet can be guaranteed to be 100% absolutely secure. In the event of a security incident involving your personal information, HONGKONG KATE LIMITED will promptly activate its emergency response procedures upon becoming aware, and notify relevant regulatory authorities and affected users in accordance with applicable laws.

IV. Information Sharing and Disclosure

HONGKONG KATE LIMITED undertakes not to sell, rent, or transfer your personal information to any third party for their own independent marketing purposes. However, in the following limited circumstances, we may share necessary information with specific third parties:

  • Logistics carriers: To complete order delivery, we need to provide your name, shipping address, and contact phone number to our partner courier companies;

  • Payment service providers: To complete transaction settlement, we need to transmit order amounts and payment information to compliant payment processing platforms;

  • Legal requirements: When required by laws and regulations, court orders, or government regulatory authorities in accordance with the law, we may disclose relevant information;

  • Business transfers: Should HONGKONG KATE LIMITED be involved in a merger, acquisition, or asset transfer, your personal information may be transferred as part of the business assets. In such cases, we will notify you in advance and ensure that the acquiring party continues to abide by the commitments set forth in this Privacy Policy.

All third parties entrusted with processing personal information on our behalf are required to sign data protection agreements, explicitly operating only within the authorised scope and assuming corresponding confidentiality and security obligations.

V. Your Rights

HONGKONG KATE LIMITED respects and safeguards your legal rights with respect to your own personal information. You may exercise the following rights by sending an email to customer@firstobuy.com:

  • Right of access: You may request that we provide a copy of your personal information, confirming the types and scope of data we hold;

  • Right to rectification: If you find that the personal information we hold about you is inaccurate or incomplete, you have the right to request correction or supplementation;

  • Right to erasure: Where permitted by applicable laws and regulations, you may request that we delete your personal information (e.g., account closure, withdrawal of consent, etc.);

  • Right to restriction of processing: You have the right to request that we restrict the processing of your information under certain circumstances;

  • Right to object: You have the right, based on your particular situation, to object to specific processing of your information (such as automated decision-making);

  • Right to withdraw consent: If we process your personal information based on your consent, you have the right to withdraw such consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

To protect your privacy and security, we may require you to provide necessary identity verification information before processing the above requests. We will respond in writing within 30 calendar days of receiving your request. Should your request be particularly complex or involve a large volume of information, we may extend the processing time and will inform you of the reason for the extension.

VI. Cookies and Similar Technologies

This website uses cookies to enhance your browsing experience, including:

  • Necessary cookies: Used to maintain basic website functions (such as shopping cart and login status); these cannot be disabled;

  • Functional cookies: Used to remember your language preferences, regional settings, etc., to provide a personalised experience;

  • Analytical cookies: Used to collect anonymous access data to help us understand user behaviour and optimise website design.

You may manage or disable cookies through your browser settings. However, please note that disabling certain cookies may prevent some website features from functioning properly. We do not use cookies to deliver third-party advertisements or conduct cross-site tracking.

VII. Children's Privacy

This website and our products are intended for adult users and are not directed at individuals under the age of 18. HONGKONG KATE LIMITED does not knowingly collect personal information from minors. Should we inadvertently collect information from a minor, the parent or guardian may contact us to request deletion. If we learn that a minor has provided personal information without parental consent, we will delete that information promptly.

VIII. Cross-Border Data Transfers

As a brand serving users worldwide, your personal information may be transferred to servers located outside your country of residence for storage and processing. HONGKONG KATE LIMITED undertakes to implement appropriate protective measures during cross-border transfers, ensuring that your information receives a level of protection equivalent to that in the jurisdiction where it was originally collected. We adhere to internationally recognised data transfer compliance frameworks and only conduct cross-border data transfers on a lawful basis.

IX. Updates to the Privacy Policy

This Privacy Policy takes effect from the date of publication. HONGKONG KATE LIMITED reserves the right to amend this Policy in response to changes in laws and regulations, improvements in industry standards, or adjustments to our own business operations. Any updates will be posted on the Privacy Policy page at www.firstobuy.com, with the "Last Updated" date indicated at the top of the page. We recommend that you review this page periodically to stay informed of how we protect your information. Should any changes significantly affect your rights, we will notify you via the email address you have provided.

X. Contact Us

HONGKONG KATE LIMITED, as both the Data Controller and Data Processor for this website, is fully responsible for the implementation and oversight of this Privacy Policy. Should you have any questions regarding any provision of this Privacy Policy, or wish to exercise your rights with respect to your personal information, or submit a complaint or suggestion regarding privacy protection matters, please contact us in writing through the official email address below. All correspondence will be directly handled and responded to by our internal staff responsible for privacy compliance, ensuring that your concerns are addressed in a timely, serious, and responsible manner. Although we do not offer real-time online chat support, email communication provides both parties with complete written records, facilitating verification and reference whenever needed.

Brand name: Firstobuy
Website: www.firstobuy.com
Email: customer@firstobuy.com

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